Retailers
Marketing in a Box Sales Promotion – the ultimate turn-key, yet customizable sales promotion
Autosell exclusively sells Marketing in a Box® (MIAB) sales promotion programs. MIAB is a much expanded 3-7 day, direct-response marketing sales promotion which assists B2C retailers, restaurants, and services providers with rapidly, and cost effectively, generating large numbers of new leads (from floor traffic, inbound phone calls and e-mails, and Website registrations) and sales appointments which result in significant increases in sales, profits and brand awareness. MIAB has also been customized for B2B distributors and manufacturers to assist them in growing sales and profits by providing their independent retailers with a powerful, turn-key, sales promotion that generates new leads, traffic, and sales for all parties. Additionally, incentive elements of the MIAB promotion can be customized to motivate the manufacturers’ and/or distributors’ dealers to stay loyal and focused on selling their products throughout the year.
Although similar to AutoSell’s current sales promotion, MIAB has a much expanded set of sales promotion, marketing, and advertising components all of which can be customized for a company and industry, a season, or a specific sales event. They include:
- MIAB sales promotion design and management consulting services
- "Win Your Wish(s)" (e.g., vacation, big-screen tv, etc.) sweepstakes or contests to generate large numbers of prospects during the promotion and to build brand awareness
- Lead- and traffic-building promotional gifts given to prospects to motivate them to respond quickly
- "Win a Vacation or Other Valuable Gift"-themed POP advertising tools (e.g., banners, posters, brochures,etc.)
- "Win Your Wish"-themed advertisements for direct-mail, e-mail, newspaper, radio, television, and the Web
- Incentive programs to motivate participating salespeople and support people to excel
- Incentive programs to motivate prospects to make a purchase during the promotion
- Best of the Web® newsletters for after-promotion marketing and loyalty building follow-up
- Third-party vendor sourcing and oversight for direct-mail, printing and e-mailing services, etc.
Advertising and Graphic Design Services
After designing all the advertisements for a sales promotion, Autosell often suggests a client’s existing advertising agency then place all newspaper and radio advertisements for the promotion. However, if a client does not have an advertising agency, or prefers Autosell to also handle these services for the promotion, we can also provide these advertising placement services. And, after the promotion, if a client has other advertising and graphic design service needs, Autosell can assist in providing these services if needed.
